Andreea Cucu - FOW Jewels - Romania
Andreea Cucu - FOW Jewels
Designer biography:
Andreea’s creative journey spans from architecture to jewelry design, driven by a deep interest in exploration, experimentation, and research. She fully immerses herself in every creative pursuit, using a hands-on approach to bring ideas to life through direct experience. Fascinated by unconventional materials, she uncovers their hidden potential, transforming them into pieces rich in aesthetic and symbolic meaning, always pushing the boundaries of artistic expression.
Collection concept:
Mileul (the doily), a decorative object that became emblematic of Romanian domestic aesthetics, particularly during the communist era, is often perceived as kitsch and linked to outdated aesthetics. In this collection, I reclaim and recontextualize it as a cultural symbol, exploring its patterns, textures, and symbolic associations. Through this process, I aim to create a dialogue between two contrasting perspectives: the aesthetics of ugliness and the richness of cultural heritage.
