Ofir Azrad - Global Creative Graduate Showcase
Ofir Azrad
Designer biography:
Jewelry and accessories designer and graduate of the Jewelry Design Department at Shenkar College. Trained in traditional goldsmithing techniques and experienced in digital design tools including Rhino 3D, Illustrator, and Photoshop, combining craftsmanship with contemporary technology in both independent and collaborative work. My design process is research-driven, exploring materials, symbols, and cultural narratives, and transforming them into wearable objects that balance functionality, emotion, and personal expression. My work reflects an interest in the relationship between body, identity, and storytelling through jewelry. In 2025, I was nominated for the Global Creative Graduate Showcase competition and won the Public Vote award in the category of Fine Art, Photography, Craft and Jewelry.
Collection concept:
In my project “Bli Ayin Hara” , I explore superstitions and protective charms from a personal perspective, aiming to bridge tradition and innovation. The project examines the amulet not only as a protective object but also as one with emotional value—especially in moments of breakage or loss. Does its power fade when it breaks, or does the emotional connection grow stronger? I also explore the idea of multiplicity: is one amulet enough, or does having more enhance our feeling of safety? The jewelry pieces were created from a personal connection to the Moroccan tradition I grew up with, and from a desire to design a collection that weaves together cultural heritage and a modern design language.
