Simona Vlasceanu - Romania
Simona Vlasceanu
Designer biography:
For Simona, jewelry is more than adornment - it’s an intimate expression of identity, emotion, and timeless elegance. From an early age, she was captivated by the delicate interplay of light and form in fine jewelry, a fascination that evolved into a passionate career. With a background in Management and Marketing, Simona seamlessly merges artistry with strategic vision, creating contemporary jewelry that speaks to the modern woman - one who values authenticity, sophistication, and self-expression. Her pieces are more than accessories; they are statements of confidence, individuality, and refined taste. Her designs stand at the crossroads of tradition and innovation, blending organic beauty with avant-garde craftsmanship to create jewelry that is both striking and a bold statement.
Collection concept:
LUMINA is a celebration of light, fluidity, and organic elegance, a contemporary jewelry collection where nature’s raw beauty meets sculptural artistry. Inspired by the soft curves and ethereal glow of pearls, each piece is a harmonious fusion of delicate refinement and bold, modern craftsmanship. Hand-sculpted sterling silver flows like liquid metal, embracing each pearl in a dance of structure and softness. The result is a collection that feels both timeless and avant-garde, designed to empower and elevate. Every woman should be seen, heard, and radiant in her own unique brilliance that's why Simona chose to name this collection LUMINA, the Romanian word meaning LIGHT.
