Morvarid Alavifard (Iran)

Designer biography:

Born in Tehran, Morvarid Alavifard studied MA Jewellery and Metalwork at the RCA with the Behrense Foundation bursary scholarship. She graduated with first-class honours with BA in Jewellery and Objects from Birmingham City University. And Her background is in architecture and music. Her work is related to encompassing social and cultural issues about her own experience of life. she found out, by her using other disciplines same as performance art and photography to express herself, but her main focus is to use traditional goldsmithing and silversmithing to express these feelings through the material. Also, She is pursuing this direction, further concentrating on extending the potential for audience response to the pieces that she makes.

Collection concept:
Pearl being Valuable, being pure, being perfect, being ‘pearl’ * is something which has been pressured to me to be. The pressure that the value was in, gold and pearls could buy my power and freedom and give me safety. This pressure gave away my freedom, gave away my power, gave away my value, objectified me and created pain. But where is my real freedom? Do I need to choose between my freedom and my safety? What shall I do with this conflict? This pain has layers and layers and would never leave me, but if I leave it as it is. it was never repaired. This Repairing is by destruction. They might say destruction is the way of destroying or is the way of showing anger and hates or whatsoever and I agree but on a deep level, destruction is creation. Without destroying I cannot see the beauty, because the beauty is in the moments and in the details. When you destroy something maybe it causes it to disappear physically, but they create a moment of consciousness, the moment of leaving something behind and affected the moment of creation.

Morvarid Alavifard - Global Design Graduate Show Award

Morvarid Alavifard (Iran)

Designer biography: